IF THE SHOE FITS
By Dave Shaver. Teaching Professional, Northway Golf Center
Let’s say that you’re going out to buy a new pair of shoes. We all purchase them in different ways; some of us just go out to the store and pick up the first pair that strikes our fancy. Others may apply an extensive amount of research to the purchase, going through all the local department stores and trying on anything we like until we find something that we’re satisfied with.
Most of us are probably somewhere in between the two. However you get the job done, we’re all looking for the same thing; what is the most comfortable and supportive shoe that I can find, at the lowest price point that I can find it? That’s how the average consumer measures value.
So now, you’ve found that pair of shoes you’re looking for. Your friends all tell you that this is the best pair of shoes on the market. The manufacturer, model and color are exactly what you had in mind. You go ahead and make the purchase. There’s only one problem –you wear a size 11 shoe. And the shoes you bought are a size 10.
Now, can you technically wear these shoes? Absolutely! But should you? I think your feet might say otherwise.
This is the story that plays out several times a day in the golf industry. One of the most remarkable statistics in this business is that only 15-20% of golfers have actually been fit for the equipment in their golf bag. Some of you may have gotten some hand-me-downs from a loved one. Others have gone out and bought clubs right off the shelf. And many of you probably use a particular golf ball because you’ve heard it’s the best and that’s what you should use. The moral of the story is that every individual has their own individual body type and their own individual golf swing – and the equipment we use needs to be a reflection of those specifications.
We live in a generation where golf clubs and golf balls come in all different make-ups, constructions and sizes. However, in a game where precision is so paramount, 80-85% of us have chosen to make the game so much more difficult than it already is by not getting properly fit for equipment. And that’s also part of it – the term “properly fit.”
There are two types of club-fitting. The first is referred to as “Fitting Through Compensation,” where the fitter takes the swing that the consumer brings them and fits them for equipment based on that swing. Let me tell you that I do not believe in the concept of a “perfect golf swing.” After all, who’s to say what “perfect” is? If the swing is repeatable and produces the desired result, keep on doing what you’re doing.
Unfortunately, the truth is that in many cases, the swing that is brought to the fitter by the consumer tends to be inefficient and unpredictable. That’s why, at the Northway Golf Center, we practice what’s called “Fitting Through Instruction.” Our Certified Instructors will guide your individual swing with your individual body type through the learning process so that you can execute it more efficiently more often – and within those parameters, we can fit the consumer through any obstacles or limitations that they may come across.
With the installation of the Pro-Tracer System, the process of equipment fitting has been taken to new heights. The real-time feedback and shot analysis give the club fitter and the consumer specific details on any opportunities for equipment improvements that may be needed. It’s just one more indication that the Pro-Tracer at the Northway Golf Center is revolutionizing the game for Capital Area golfers.
So let’s turn the minority into the majority. Stop down to Northway Golf Center and get properly fit with Pro-Tracer today.