Feb 182017
 

PRESIDENT’S WEEKEND EVENT
By Bob Weiner

CLIFTON PARK – Northway Golf Center owner Scott Hoffman must constantly take the pulse of the Capital Area golfing community to stay on top of an ever-changing industry.

Local golfing enthusiasts will get a chance to pick his brain about all the newest equipment, including clubs, balls, bags, carts, shoes, apparel and accessories, during this long President’s Day weekend event called the “Northway Golf Center’s 2017 Equipment Showcase.”

The four-day extravaganza includes every major brand and new product release from this year’s PGA Merchandise Expo in Orlando, FL. There will be storewide savings from up to 50-70 % in each department, including the last of the 2016 merchandise.

Currently under way, the huge event continues all weekend, through Monday, from 9AM-6PM.

“We’re honored to have established a reputation as the leaders in golf in our area,” Hoffman said. “We feel the knowledge, service and custom fitting we provide for our customers are what allows our business to grow year after year. With the recent addition of the Pro Tracer technology to our range, this only furthers our commitment to fitting and technology as we move into our 43rd year as the Capital (Area’s) golf headquarters.”

Dave Shaver is a Teaching Professional at Northway Golf Center in Clifton Park.

PRO TRACER BRINGS BOOST

Northway Golf Center’s popular Pro Tracer video system was installed last spring, and Hoffman has seen a huge boost in his overall business.

The system, which includes 10 days, tracks a player’s ball-striking statistics on the driving range and also mimics many indoor virtual golf facilities on its video monitors.

Despite the huge success of the Pro Tracer system, Hoffman knows this time of year it’s all about checking out the newest toys after a long winter without playing.

“The 2017 equipment lineup may be the best ever,” Hoffman said. “The introduction of dynamic, performance-enhancing technology from multiple vendors is the story following this year’s PGA Merchandise Show.”

After many years of seeing TaylorMade dominate the new driver market, Hoffman said a couple of old favorites are off to a quick start. “The Callaway EPIC and Cobra F7 Smart drivers appear to be the two with the greatest demand,” he said. “We will be working with every major vendor in the business this year – more than 10 – to bring the (Capital Area) the deepest selection of equipment to suit every player type.”

Checking out the results of the Pro-Tracer at Northway Golf Center in Clifton Park.

SPACE FOR ALL

Huge crowds are expected all weekend, but there is ample parking at the longtime golf equipment store located just off Exit 8 of the Northway.

For some golfers, this annual sale is like a combination of Christmas all over again, and Major League Baseball’s Opening Day. “This event is always well attended and is a definite barometer for the state of the industry,” Hoffman noted. “The amount of calls and inquiries in the weeks leading up to this weekend point to resurgence with equipment sales and player participation in 2017!”

Despite the recent snow, the temperature outside is warming up, and so are the golf sales. “Business this off season has been ahead of pace with prior years, and we’re now seeing a sharp rise in new customers and overall traffic as the demand for this new class of equipment grows” Hoffman said. “With the weather giving us a nice break for the next week or two, this makes for a great time to get out and gear up for the new season.”

For more information, contact Northway Golf Center at 371-3141.

A demo day at the Northway Golf Center

Dave Shaver is a Teaching Professional at Northway Golf Center in Clifton Park.